The news dropped on Friday afternoon.
Usually, when news is dropped on a Friday afternoon, whomever is delivering it isn’t seeking a lot of attention.
In sports for example, head-coach hirings and significant free-agent signings are not announced on Friday afternoons. Teams announce these things earlier in the week when news organizations are at full staff so the news will receive maximum desired attention.
The Jets on Friday afternoon quietly — through their website — announced the completion of Adam Gase’s assistant coaching staff.