New York Jets defensive coordinator Jeff Ulbrich certainly has a motivational style. It raised some hackles around the NFL.
Ulbrich told his defense, “Make the [player] earn every yard. Do my job—is that good enough? No. That’s the rest of the NFL, isn’t it? Do your job. Do your job. [Bleep] that. Now what? If we all do our job and a little bit more, that’s 22 playing.”
Of course, this is my sanitized version of his words. Here is the actual, NSFW version.
Around the NFL, this speech made waves as a direct shot at Bill Belichick, whose “do your job” mantra became famous after Malcolm Butler’s Super Bowl-sealing interception in 2014.