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Jets fan psychology: Why do sports fans continue rooting for losing teams?

The New York Jets franchise is no stranger to losing. Historically, the Jets are one of the most snake-bitten franchises in the NFL. The search for the next Joe Namath has spanned over 50 years and encompassed guys from Richard Todd to Sam Darnold. Jets fans of all ages wonder if they’ll ever see a championship in their lifetimes.

Still, the Jets faithful persevere. The “J-E-T-S JETS! JETS! JETS!” chant echoes around New York and New Jersey. The stadium sells out each week. Fans may call up talk radio and tweet incessantly about how done they are with the team, but they just can’t kick the loyalty from their childhood.