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Do not underestimate Jamal Adams’ eye on personal brand growth

Infuriating. Frustrating. Desperation. Perhaps even a bit of hope.

That’s the point.

Jamal Adams’ offseason actions want you to feel all of those emotions and more for en express purpose: for you to fall in line with the game most professionals are currently playing.

The New York Jets’ best player has firmly trapped all onlookers in his own personal haunted house that’s exited only by an emotional roller-coaster. From his initial anti-Jets remarks on Instagram—expressing thoughts that it “might be time to move on—to, more recently, posting one of his instant-classic pics in a Jets uniform, the emotional fan is hooked on a thrill ride that hits the highest of highs only a bit after reaching the lowest depths of the Earth.