Abercrombie to bring custom styling for NFL athletes, player-designed apparel and on-site event activations to the NFL. Check out this press release on the Abercrombie NFL fashion partnership.
Abercrombie NFL fashion partnership
NEW YORK and NEW ALBANY, Ohio – Aug. 25, 2025 – The National Football League and Abercrombie & Fitch announced today a multi-year partnership naming Abercrombie & Fitch as an Official NFL Fashion Partner, a first for a league sponsor.
Building on the success since launching licensed NFL products in 2022, Abercrombie’s aim is to redefine fan style through a fashion-first lens in partnership with the NFL.