If you read comic books in the early 80s, you might remember ads for an upcoming limited series featuring an obscure character named Rocket Raccoon.
Artwork of an angry-looking raccoon in a one-piece bathing suit and thigh-high boots shooting at something ran in just about every book Marvel Comics published at the time. Few had heard of Rocket before that series (he had only had a handful of appearances, mainly in Hulk comics) and his four-issue limited series didn’t exactly set the world on fire when it was released in the summer of 1985. He would barely be seen afterward, too.