In 1995, the New York Islanders rebranded with the Fisherman Logo. To this day, 25 years later, the logo is still just as controversial. Some fans have come around on the idea, liking the logo as an alternate, while others loathe the mere sight of the logo.
Anyway, the story behind the fisherman logo is an interesting one. As a team struggling financially in the mid-90's they decided to change up their jerseys to increase sales and to create revenue for the franchise.
From a logic standpoint, you can see it but how they came up with the logo is rather intriguing.