The New York Giants announced on Wednesday that they’ve come to an agreement on a partner ship with cryptocurrency company Grayscale. This makes them the Official Digital Currency Asset Management Partner of Big Blue.
“We are excited to partner with Grayscale, who are innovative leaders in the digital currency market,” said New York Giants Chief Commercial Officer Pete Guelli. “During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.