Each year at the beginning of the summer, the “NFL Fan Base and Brand Rankings” are released. Teams are ranked by specific criteria and then slotted from best to worst.
Michael Lewis of the Goizueta Business School at Emory University is the creator of the unofficial annual list. He is an associate professor of Marketing with an MBA, a Ph.D. and a Master’s degree. His expertise governs issues of consumer loyalty as well as methods for customer evaluations.
Lewis’ list concentrates on three strategic areas concerning NFL fan bases: Fan Equity, Social Equity and Road Equity.