Big news coming from the New York Giants.
The organization announced Wednesday its exclusive partnership with Grayscale Investments. The cryptocurrency asset manager happens to be the largest of its kind throughout the entire world.
It’s a sponsorship agreement that makes this deal the inaugural cryptocurrency partnership by an NFL club.
Both sides are intrigued by the newly formed agreement.
“Our partnership with the Giants is incredibly meaningful because our roots are in New York,” Grayscale CEO Michael Sonnenshein said, per the Giants official website. “We’re excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.