Today Major League Soccer launched its month-long Kick Childhood Cancer initiative, the annual League-wide campaign to raise awareness and funds in conjunction with Childhood Cancer Awareness Month.
New to this year’s initiative will be the alignment with Scarftember, a social campaign launched last year for fans to show support of their MLS Club. For this year’s activation, renowned designer and illustrator Sophia Chang has created a Kick Childhood Cancer scarf for each MLS Club with proceeds benefitting Children’s Oncology Group, a partner of MLS WORKS – the League’s community outreach initiative – and one of the leading childhood cancer groups in the world.