NEW YORK and SAN FRANCISCO -- The National Football League and Twitter today announced a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round.
The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to advertise on official NFL content created specifically for the Twitter platform. The deal breaks new ground in creative live programming and video-on-demand content.
"Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media," said Brian Rolapp, chief media and business officer for the NFL.