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The Midnight Dance

At midnight July 1, the gates to the NBA’s biggest ball fly open and everyone is looking for that special someone to take to the dance floor. Like any dance, your popularity and attractiveness play a huge role in finding a partner to tango with. If popularity were market size in the NBA, you can guess where the Pelicans lie. The Pelicans have to be careful and strategic with who they choose to pursue. There is a definite opportunity cost to every minute spent chasing a free agent who may not be interested in you while others who may have given you a shot are being scooped up.