Every franchise in the NBA has strengths. Some have more than others, but there are advantages that each franchise has that they need to leverage for maximum impact. Texas teams have no state income tax, Miami has South Beach, Milwaukee has solitude, and LA has the allure of Hollywood. New Orleans now has a massive advantage as well, and that advantage is Aaron Nelson and his progressive training staff. And they need to utilize that advantage for all that its worth.
New Orleans is one of the smallest media markets in the league. They have not paid the luxury tax since the Bensons took ownership.