In 1992 Louisiana’s own James Carville, then the campaign strategist for Bill Clinton’s presidential bid, wanted everyone to stay on message. To that end he broke their focus down into three short statements totaling just 13 words which hung in their headquarters in Little Rock, Arkansas. The most famous of these carries on to this day throughout the political sphere; “It’s the economy, stupid.”
For the New Orleans Pelicans a similar collection of statements could be hung this election year in the offices on Airline Drive.
- Play blue collar desperate.
- Focus on the process.