Part of being such a sought after endorser is being able to connect with the public at large. The New Orleans Pelicans learned quick that Zion Williamson is capable of doing so with his smile alone, then adds the dunks. Now he is beginning to find his voice as he is more allowed to express himself.
The New Orleans Pelicans have a couple of players, JJ Redick and Josh Hart, who are shaping their own narratives using podcasts. Their endorsements of the franchise’s new culture will be heard. Podcasting is likely the most profitable future career market for both players as well.