I was a fan of the “This Is SportsCenter” commercials from the start.
The self-depreciation of the athletes. The mocking. The writing. The comedic timing. It all reeled me in to the point where I looked forward to the next one, and the next one.
These days, often, I think about the one that arguably is my favorite, because the tone – while comedic – actually fits the present seriousness.
The commercial is this: Fully-uniformed basketball star Dwyane Wade sitting in the editing room next to an editor, attempting to construct a highlight package featuring Wade.