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Clippers sign jersey patch deal with dating app Bumble

The LA Clippers will have a new look come Tuesday night against the New Orleans Pelicans.

The team signed a patch deal with dating app Bumble, which also has functionality for friendship and business conversations. Bumble also is known for allowing women to control the conversation in dating dialogue by allowing them to message first.

The Clippers are calling the Bumble logo on the uniform an "empowerment badge," pledging to invest in promoting gender equality.

"We wanted to do something where we could really stand out and do something meaningful," Clippers owner Steve Ballmer said.