In conjunction with the NBA’s announcement that its 2017 All-Star festivities are coming to the Crescent City, we caught up with Michael Hecht, the president and CEO of Greater New Orleans, Inc. According to its website, the group’s mission is to create jobs and wealth in the local 10-parish region “by pursuing an aggressive agenda of business development – marketing the region – and product development.”
Hecht, who described the awarding of NBA All-Star as a significant economic victory for New Orleans, detailed the numerous benefits that come from hosting the prestigious, globally-watched event for a third time since 2008.