LAS CRUCES, N.M. - NM State Sports Properties' longtime relationship with Admiral Beverage Corporation ushers in a new opportunity to introduce Cantera Negra as the "Official Tequila of NM State Athletics."
The pairing marks a first-of-its-kind for any university in the state. Through Admiral's athletics sponsorship with NM State Sports Properties, Cantera Negra will own the exclusive 'official tequila' designation during the 2021-22 season and receive exposure through several digital campaigns and via NMStateSports.com.
NM State Sports Properties, multimedia rightsholder for the Aggies, is the locally based Learfield IMG College team that had a hand in securing the agreement on behalf of the university.