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NM State, Bosque Brewing Team Up to Create 1888 Hard Seltzer

Bosque Brewing Company

LAS CRUCES, N.M. - The massively popular global hard seltzer market made headlines everywhere in the summer of 2021, generating $4.3 billion in sales in the United States.

Now, NM State and Bosque Brewing Company have joined forces to get in on the action.

In a joint announcement made Monday by NM State Director of Athletics Mario Moccia and Bosque Brewing Company, NM State became the second university in the nation to boast a collegiately-licensed hard seltzer. Available now in all of its taprooms across the state, Bosque Brewing Company's 1888 Hard Seltzer gives NM State a foothold in what is arguably the biggest booming beverage market in the nation.