ATLANTA – Coming off a record year of royalties earned through its trademark licensing program, New Mexico State University has extended its partnership with CLC, its exclusive licensing agent.
New Mexico State and CLC have had a successful partnership since 1987. Over the past three years alone, royalties have increased 82%. Growth has come from several product categories, including licensed consumables, non-apparel products, and t-shirts.
The consumables category was boosted by Pistol Pete's 1888 Ale through Bosque Brewing, which has generated incremental revenue the past two years with sales and distribution of the beer continuing to grow.