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Win, or lose, we drink (and eat) to the Lobos

If you enjoy going to live sporting events, there’s a good chance you also enjoy a beer with the game.

Whether to just help relax with friends, celebrate a win, or even to help soften the pain of a bad game, beer has long been a staple of college football and basketball.

It’s no different for Lobo fans, at least not since the fall of 2016 when alcohol sales in general admission seating areas were first approved at the University of New Mexico.

According to documents reviewed via a public records request by the Journal, UNM Athletics’ last fiscal year (covering the 2021-22 sports seasons) brought in $401,586 in beer and alcohol sales at home football and men’s and women’s basketball games.