UNM creates ‘Howl for Her’ campaign for women athletic programs

University of New Mexico Athletics said Thursday it has launched a “Howl for Her” campaign that will raise funds specifically for Lobo women’s athletics.

UNM made the announcement during a luncheon hosted by the Lobo Club and the LIFE program on the 50th anniversary of the enactment of Title IX legislation.

“Howl for Her” will provide financial support and awareness for all nine women’s sports at UNM — basketball, cross country and track and field, golf, soccer, softball, spirit, swimming and diving, tennis and volleyball. The university said contributions will be distributed equally between each of UNM’s women’s athletic sport enhancement funds and used to help offset annual operational…