On Tuesday afternoon, the New Jersey Devils became the first NHL club to reveal a sponsor’s logo will appear on their helmets during the 2020-21 season.
We’re proud to be the first @NHL club to have brand placement on our helmets.
Proud to Rock with @Prudential, home and away. pic.twitter.com/e1WhZ1ZG33
— New Jersey Devils (@NJDevils) December 22, 2020
A report from Sports Business Journal last week indicated NHL governors were discussing helmet placement for ads as a make-whole for naming rights sponsors and founding-level type partners because of the pandemic-shortened 2019-20 season.