New Jersey Devils first NHL club with sponsor logo on helmets

With the NHL looking for revenue in new places this season, the New Jersey Devils will don Prudential logos on their helmets.

On Tuesday afternoon, the New Jersey Devils became the first NHL club to reveal a sponsor’s logo will appear on their helmets during the 2020-21 season.

We’re proud to be the first @NHL club to have brand placement on our helmets.

Proud to Rock with @Prudential, home and away. pic.twitter.com/e1WhZ1ZG33

— New Jersey Devils (@NJDevils) December 22, 2020

A report from Sports Business Journal last week indicated NHL governors were discussing helmet placement for ads as a make-whole for naming rights sponsors and founding-level type partners because of the pandemic-shortened…