The NHL is using Nico Hischier and a few other star players to showcase the worldwide appeal of the league ahead of the Milan Olympics. This shows that Hischier's nationality will work in his favor for the league.
Nico Hischier is a fantastic representation of the New Jersey Devils. While the team often uses Jack Hughes and Dougie Hamilton in their marketing materials, Hischier is a consummate captain and a perfect standard for what a leader should be off the ice.