ATLANTIC CITY, N.J. (AP) -- The wall that professional sports leagues in the U.S. fought so hard to maintain between themselves and legal sports betting continues to crumble.
The four major pro sports leagues fought New Jersey's efforts to legalize sports betting in a case that went all the way to the U.S. Supreme Court -- and ended in May with all 50 states winning the right to offer sports betting.
Now, the leagues are realizing sports betting can be a profitable partner instead of an existential threat. It's off to a fast start in New Jersey, with over $336 million in bets placed here since it began in mid-June.