Sports, especially hockey, are very well integrated into The Art of War. There are so many principles and approaches that can be used in the sport of hockey. It's also a psychological observation in the study of how teams can gather a new or improved way to counterattack teams that usually think outside conventional approaches. How will Brad Shaw's principles follow these studies?

The NHL is a copycat league; however, with principles from The Art of War, a new staff member is always introduced to a guiding philosophy.