The Rochester Rhinos were once the cream of the non-MLS American soccer crop. In the intervening decade, however, the public identity of the club has suffered from an outdated logo. David and Wendy Dworkin have hinted at a significant makeover of the crest and team identity.
Ahead of the 2015 season, the Rochester Rhinos announced a special logo for the club's 20th season. Team general manager Pat Ercoli was very excited about the club's longevity but, beyond the achievement of lasting two decades in a volatile environment like American soccer, Ercoli was buzzing about a commemorative logo for the milestone campaign.