I don’t know how the Haslem family could screw up this badly. With the Columbus Crew coming off an MLS Championship and into a second SSS for the storied Crew franchise, they decide after a gigantic fan movement that granted them the opportunity to buy the team to do something this stupid.
A full rebrand complete with an absolute meh logo, a huge departure from one of the few decent circle badges in the league, and name that sounds like the capital of South Carolina. Just based on possible search engine numbers I’d have stayed away from that, but you’re THE CREW.