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Will the TB12 brand sell outside of New England? That’s the plan

Related Topics: TB12, New England, Tom Brady, near, John Burns

Tom Brady is leading his TB12 brand out of state.

And nothing, not even Brady’s professional identity as a player for a team that is not exactly beloved beyond New England borders, will stand in his way.

John Burns, CEO of TB12, spoke Thursday night of the company’s plans to double its retail outlets from two to four in 2020, with one more Massachusetts store in the works as well as another out of state.