WEEI host Alex Reimer’s choice of words about Tom Brady’s 5-year-old daughter made waves in two ways Monday.
The remark, in which Reimer said Vivian Brady was “being an annoying pissant” during the opening scene of Brady’s new documentary series last week, resulted in the Patriots quarterback cutting short his regular Monday morning interview on WEEI, during which he said he would re-evaluate whether he would appear on the station again.
But Reimer’s remark has also apparently piqued the public’s interest in the rarely-used, derogatory word he used. According to Merriam-Webster, lookups for “pissant” were up 115,000 percent Monday.