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What we learned from the annual survey of New England sports fans

Longtime Lombardi Trophy hoarder Bill Belichick remains more popular than every other coach in the Boston market, the improved Red Sox (over 2020, at least) haven’t caught fans’ fancy, and the Revolution are making more of us into soccer fans than even “Ted Lasso.”

Those are the few of the takeaways from the 10th annual New England Sports Survey, conducted by Sudbury-based Channel Media & Market Research, which was released Wednesday.

The survey, the results of which usually make sense with only a bewildering result or two mixed in, attempts to gauge fans’ opinions about Boston sports personalities, topics, and issues.