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Vineyard Vines to serve as the official style of the Patriots, Gillette Stadium

A smiling pink whale might start appearing in Foxborough more often.

Lifestyle apparel brand Vineyard Vines announced a partnership with the Patriots and Gillette Stadium Tuesday. The company, founded 20 years ago on Martha’s Vineyard, will be the official style of the five-time Super Bowl champions as well as their home field. As part of the partnership, Vineyard Vines has launched a collection of Patriots-themed clothing and accessories, including a logo-clad tie ($85), belt ($58), and iconic navy blue Shep Shirt ($115). All items are available for purchase online or at the pop-up shop at Patriots Place, which opened Oct.