In the past year, Tom Brady has put his name on workout equipment, a cookbook and bags of nuts. Now he's entering the prepared meal subscription business.
Plant-based meal company Purple Carrot of Massachusetts announced Tuesday a partnership with the New England Patriots quarterback, unveiling a line of TB12 meals that follow Brady's rigid diet.
Terms of the deal were not disclosed.
The company began selling the meals Tuesday morning at a price of $78 per week (six meals), which is a $10 premium over the company's regular meal plan.