The sports-radio competition between 98.5 The Sports Hub and WEEI wasn’t much of a competition at all in the summer Nielsen Audio ratings.
The Sports Hub’s three daytime programs finished first in their respective time periods among the men 25-54 demographic from July 6-September 17, while no WEEI daytime program finished higher than a tie for sixth.
Overall, the Sports Hub was first with an 11.1 share, while WEEI tied for ninth with a 3.4.
In morning drive, The Sports Hub’s Toucher and Hardy had the highest share of any radio show in the Boston market this summer with a 17.