The Super Bowl ticket resale market slumped minutes after the Dallas Cowboys lost to the Green Bay Packers on Sunday night.
Before Sunday's game, the cheapest ticket to Super Bowl LI on StubHub was $4,195. Shortly after the Cowboys lost, 34-31, on a field goal as time ran out, the get in price was down 20 percent to $3,349. Tickets in the lower end zone dropped 18 percent down to $4,307.
Ticket brokers had already been benefiting from people speculating that the Cowboys would make their first Super Bowl in 21 years and in nearby Houston no less.