The NFL is bordering on creepy with their “Football is Family” campaign, and that was on full display again last night. Here is the full “Super Bowl Babies Choir” commercial rolled out by the league during Super Bowl 50. Just watch it and try not cringe.
Obviously, the NFL is a business. And businesses naturally want to retain customers’ loyalty for their entire lives, and ideally, have those sentiments passed on to the next generation. But this was just odd.
One of my personal favorite follows on Twitter, Tom E. Curran nailed it last night:
Nothing says, "Let's start a family!