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Sunday’s Tom Brady-Bill Belichick showdown could break a Boston ratings record

Plenty has changed, often rapidly, in the dozen years I’ve been covering sports media in this market. But there’s one thing I was certain never would: The ratings record in Boston for a Patriots television broadcast.

Turns out I may be proven wrong about that once Sunday night’s much-anticipated football festivities in Foxborough are over.

The Patriots’ matchup with the Buccaneers on NBC’s “Sunday Night Football” — the first time Bill Belichick and Tom Brady have gone head to head, as perhaps you have heard — has a shot to be the highest-rated Patriots telecast ever in the Boston market.