Even though New England does not have a team in Super Bowl XVII, fans are likely to tune in for football's biggest game, Rihanna heading the halftime show and commercials from the 57th annual game.
Punsters estimate just shy of 100 million people will tune in — about a third of the U.S. population.
The commercials are often one of the highlights, selling for upwards of $7 million for 30 seconds and bringing out stars over the years from Cher to Alicia Silverstone to Rob Gronkowski. Here's an early peek at this year's ads and memorable blasts from the past.