For Patriots owner Robert Kraft, bigger is undeniably better.
The 78-year-old businessman, who reportedly owns a net worth of over $6.6 billion, made it clear to Jostens master jewelry designer Miran Armutlu that he wanted the Super Bowl 53 championship rings to outshine all the other rings that came before them.
“The first question we asked Mr. Kraft, the first meeting we were there, ‘Are we going to follow the theme?’ Which is basically, let’s make it bigger; let’s make it better,” Armutlu told Jeff Howe from The Athletic. “His answer was, ‘Absolutely, you have to be.