Since purchasing the New England Patriots in 1994, team owner and CEO Robert Kraft has overseen the most successful run of any NFL franchise during that time span. The Patriots have made the playoffs 22 times in Kraft's 28 years as owner, winning 19 AFC East titles [including 11 in a row from 2009 to 2019], 10 conference championships and six Super Bowl titles.
Simply put, success of that type is a hard habit to break
For much of Kraft’s prolific run in the Patriots’ owners box, the team was under the direction of head coach Bill Belichick and led on the field by quarterback Tom Brady.