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Robert Kraft explained why he’ll never sell the Patriots

Robert Kraft bought the Patriots in 1994 for $172 million dollars, which was then the highest price paid for a professional sports franchise.

Almost three decades and six Super Bowls later, the franchise is valued at $7 billion according to Forbes. It’s the second most valuable team in the NFL behind the Dallas Cowboys.

Kraft could make an impressive return on his investment if he decided to cash in, but that won’t happen anytime soon, he said during a recent appearance on The David Rubenstein Show.

“Never in my lifetime will we sell this team,” Kraft said.