If there’s anything we’ve learned over the past two weeks from watching the New England Patriots upend the Los Angeles Chargers and the Kansas City Chiefs, it’s that this team is keenly aware of all the outside noise surrounding their organization.
As much as Bill Belichick runs an iron-tight ship with little to no room for media interactions and distractions outside of the game, all it took was Tom Brady telling Tracy Wolfson “everyone thinks we suck” after the divisional round to confirm that Gillette Stadium isn’t completely shut off from the outside world. Julian Edelman started marketing “Bet Against Us” shirts on his website and on Instagram to followers, and suddenly the secret was out.