While the NFL remains apprehensive about aligning with cryptocurrency companies, that hasn’t stopped one of its marquee teams from getting a head start in the space.
The Kraft Group, which is owns the New England Patriots and MLS’ New England Revolution, has partnered with Socios.com. This is the first NFL deal for the blockchain fan-token platform, which aims to engage fanbases with opportunities to win rewards, access VIP experiences and more.
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Patriots fans, though, won’t immediately be able to purchase tokens and trade them within the Socios app, as the league is keeping the crypto craze at arm’s length.