In accepting a lifetime achievement award Wednesday night, Patriots owner Robert Kraft emphasized the power to do good and the responsibility to be good that comes with being in the sports industry.
“The most important thing that differentiates this industry is the platform it gives you to impact your community and champion for causes you are passionate about,” said Kraft at the Sports Business Journal’s annual awards ceremony in New York.
“The visibility and popularity of sports is powerful, and that power can be used to do so much good on so many different levels. I’m very proud that in 1994, my first year of ownership of the Patriots, we were the first team in pro sports to include 10 mandatory community appearances a year on behalf of nonprofits into the contracts of each player we signed.