By Jacob Lev, CNN
(CNN) — New England Patriots owner Robert Kraft says singer Taylor Swift has been “smart” by gaining a new audience through her appearances at Kansas City Chiefs games.
Swift is dating Chiefs tight end Travis Kelce and has been a regular at games during the latter half of the season and the playoffs, often being pictured cheering wildly from the player’s box.
Despite Kelce and Swift being the in celebrity power couple at the moment, Kraft downplayed the “Taylor effect” for the rating success of the NFL this season, but acknowledged the singer has had an impact.