Want New Englanders to tune into the Super Bowl? Just make sure Tom Brady is playing.
The 43-year-old quarterback led the Tampa Bay Buccaneers to a 31-9 rout of the Kansas City Chiefs in Super Bowl 55, earning his NFL-record seventh championship and first after two decades with the New England Patriots.
It shouldn't surprise you that plenty of local viewers tuned in Sunday night to watch their former quarterback: Super Bowl LV drew a massive 57.6 household rating in the Boston DMA (designated market area), according to John Ourand of the Sports Business Journal.