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Julian Edelman plots Hollywood takeover

Next stop, Hollywood.

In the past, Julian Edelman has made no secret of his affection for show business. The Patriots wide receiver’s known for his YouTube channel, where he commits to sincerely silly send-ups of TV genres, like smoothie cooking show “Smoothie Tyme” and more recent film-review program “Movie Tyme.”

But the Super Bowl MVP already has his sights set much higher.

Two months ago, Edelman launched Coast Productions with Boston University-bred executive Assaf Swissa, who’s worked with athletes like Steph Curry, David Ortiz and Kyrie Irving through his Boston-based ad agency Superdigital.

In a recent interview with The Hollywood Reporter, the two – who just collaborated on Showtime documentary “100%,” about Edelman’s path from ACL injury to championship victory – teased future plans, including a TV series based on Edelman’s life.