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Remember the Wheaties cereal box that featured the 2001-2002 Super Bowl Champion New England Patriots? It was a first of its kind. The Wheaties box typically featured a lone ranger, a lone star that may have carried his or her team to glory.
Think of Michael Jordan as a prime example. That box cover was the ultimate public acknowledgement of what we knew to be true that entire magical season; the whole was greater than the sum of its parts.